The AIESEC homepage, on monitor and tablet. Our brief was to design a clean, user-friendly and fully responsive site that can be easily edited for content by WordPress-savvy members at AIESEC.
The website's navigation menu on mobile. Our first challenge in this project was to structure the organisation's areas of work into intuitive sections; this involved a initial three week-long process of user experience research and wireframing.
Our first design challenge was to refresh the AIESEC brand colour palette. Blue is AIESEC's main brand colour, so I did some brand sleuthing to compare the (probably more than) fifty shades of blue out there, from Facebook and UNICEF to International Klein Blue.
We eventually found a shade of blue that was brighter and more vibrant than other well-known brand blues, ideal for a youth organisation, with a flexible and modern palette of colours for use in a variety of situations.
I designed the guidelines both as a handbook specifying the use of visual elements, but also as a more technical set of instructions for creating and editing content using the WordPress platform.
