Designing a launch campaign for Visa's new cross-currency payment service.
Working with distillery, I carried out design, animation and art direction for a launch campaign for Visa Cross-Border Solutions which included a series of web banner adverts and a brand film.
Bidding goodbye (au revoir, sayonara) to money transfer troubles, and hello (hej, guten tag) to a smooth business transactions, the campaign increased awareness for the new service, showcasing their sleek new brand identity in the process.
The web ads took over the Financial Times website, to maximise reach.
For the brand film I designed style frames and collaborated with a motion graphic designer and editor to bring them life, combining kinetic typography with expressive illustration and relatable human imagery.
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