Delivering a visual identity for an Amnesty International campaign amplifying the voices of older people.
In a world where the needs of older people are too often unheard, ignored and unaddressed, Amnesty International set out to encourage people of all ages to speak up for the rights of older people.
The team at distillery was tasked with creating a set of tools and guidelines that would empower staff and supporters of Amnesty International to campaign for the protection of older people's human rights.
Working with a senior designer, creative director and editor, I developed and executed the Age Loud! brand toolkit, adapting it for multiple languages.
I also edited a powerful brand film to optimise it for social channels.
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