The Disasters Emergency Committee (DEC) brings together 14 major charities including Save the Children, Oxfam and the British Red Cross, in times of crisis.
Their latest campaign, focusing on aid provision for vulnerable displaced communities impacted by COVID-19, in areas such as Syria, Yemen, Somalia and Myanmar. The appeal has raised over £18m to date.
I worked with HomeMade Digital to deliver a full suite of fundraising collateral throughout the DEC's Coronavirus Appeal campaign, producing visually striking content for above- and below-the-line marketing channels while reinforcing the charity's brand.
I used Adobe XD as my principle tool for this project, which allowed for live collaboration (and rapid iteration) with clients, project managers and copywriters.
Spokespeople for this appeal included Sir Mo Farah, Annie Lennox and Owen Teale.
I was also responsible for producing and programming the web banners, using a combination of Adobe Animate and basic HTML and JavaScript.
